How To Optimize SEO With User Generated Content (UGC)

User-generated content or UGC is any type of content that is being created by online users and it can be in the form of text, images, or videos. This type of content is among the highest-trust level because it is created by the users and not by brands which clearly means more transparency.

According to a survey, almost 81% of online shoppers first read reviews and ratings before making any buying decision. This percentage is quite high and it can drive a ton of traffic and sales when this UGC is utilized in a smart way.

Apart from brand awareness and more reach towards new customers, the user-generated content has several SEO benefits also. Many marketers don’t pay much attention to this type of content but when it comes to the practical scenario, UGC outperforms the brand-created content as it’s more trustworthy.

As per a survey, almost 90% of the customers say that their buying decisions are being influenced by the reviews and ratings for products or services. So, it becomes very important to understand how to utilize this content well and gain higher traction from new customers for making more sales. On this note, let’s have a look at the best ways to optimize SEO using User-generated content.

Using content on social media platforms

Social media platforms are highly active as more people are coming online and joining these platforms to interact with their friends. Only pro marketers know the fact that along with new content, User-generated content is also very important to share among followers. Sharing such content helps brands to grow both authority and trust among users.

Positive testimonials, 5-star ratings, a positive note from customers, and much more— all these user-generated content pieces help you gain an edge over the competitors. Facebook and Instagram remain the most-active platforms that have an active user base in millions.

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It’s a smart tactic to create more engagement regarding your products or services and drive more traffic to your site. You can also re-post your customer reviews or pictures to gain trust among potential buyers. Even if you ask your buyers to leave a review for you, most of the people will happily do it for you. If you were not using this strategy, then it’s high time to optimize the content for SEO using social media.

Have a separate strategy for every network

Not all social media platforms are the same and to thrive using UGC, you need to first understand how they function. The demographics, userbase, and interest types vary from one platform to others, so you need to fire out which are the platforms that suit your brand.

Facebook:
Facebook is the most used social media platform which enjoys a massive monthly active user base of approx 1.7 billion. With such large numbers, it’s a perfect platform to push User-generated content. Facebook is best for sharing videos and image-based content as the algorithm of Facebook is such that it pushes the video-based content more than texts or reviews.

Twitter:
Most people underrate Twitter when it comes to marketing but this platform can drive a lot of traction with User-generated content. Around 75% of people say that they feel more comfortable when they read reviews on Twitter. Short excerpts of texts are highly profitable on Twitter.

Instagram:
Organic reach on Instagram is low but the conversion rate is on the higher side. Posting user-generated content on Instagram in the form of images and videos can help you grow your brand faster. According to some reports, most of the brands generate engagement of 1% in a purely organic way. And when it comes to paid promotions, the number can go pretty high.

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User-generated content offers fresh content to search bots

One of the biggest reasons to use User-generated content is to get maximum attraction from the search engine bots. Google and other search engines keep searching for fresh and updated content. As all the search engines want to show the most latest content, there are high chances that User-generated content ranks better due to higher frequency. When you are pushing more content and your users are also dropping comments more frequently, the search engine visibility goes high in a significant way.

To leverage this content for better SEO services, you can pick some of the questions, reviews, or suggestions and create articles to help your customers on a large scale. Along with replying to the customer on a one-to-one basis, also curate the content and draft a value-driven in-depth article. This will act as a resource for your website. Try to answer as many as answers related to your products or services and this content will rank faster than other articles.

UGC is a goldmine for long-tail keywords

When users are writing reviews or asking questions, they are automatically generating long-tail keywords for your brand. While creating content based on UGC, you need to focus on all the possibilities of finding LSIs as much as possible.

You can frame these user-generated LSIs and use them in your blog to improve your chances of arriving in more search results. While performing on-page SEO, you can use these LSIs in different heading tags to generate the maximum amount of traction from search engines. Also, check your Google My Business profile to get more questions for curating or creating content.

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UGC content is good to optimize for E-A-T

With Google’s update on E-A-T, the evaluator team of the search engine checks the website manually to check how trustworthy the site is and how people are reacting to their products or services. When the user reviews are positive on your site and maximum people are interacting on your platform, it generates more positive signals for your brand. This helps you gain maximum benefits from the E-A-T and ultimately helps you boost SEO rankings.

Optimizing user-generated content for better SEO is a smart way of getting ahead of your competitors and generating higher traction. If you were not using the User-generated content for your site’s optimization, then it’s the right time to get started with it and thrive online.

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