How To Increase Organic Traffic On Website in 2021? [Complete Guide]

Does the term organic traffic sound familiar to you? What if I tell you that it is the traffic that comes from search engines? Did you get the question in your mind about how to increase organic traffic on the website?

Any owner of a website, blog, or online store is always looking to increase organic traffic to their website, and if it is organic, much better. Why organic and not other types of web traffic? Very easy, because, although you can get traffic through your advertising or emailing campaigns or social activity, organic or natural traffic (as long as you are in the first pages of search engines such as Bing, Google, or Yahoo) will be much higher and less expensive.

Although it is true that getting to the top of Google is not an easy task, if you have an SEO agency or consultant by your side that executes a well-planned and optimized SEO strategy, you will reach and be eligible to receive thousands of organic visits on your website (As you will understand, increasing this traffic is not easy and can take time and money). This clashes with the usual way that users and professionals in the sector refer to this type of web traffic: ” free traffic “. Not at all! Getting to the top of search engines like Google is not easy and requires effort, time, and money.

Of course, it is a type of traffic that is less expensive than paid. In fact, with attractive, well thought out and useful content, it is “unsolicited” traffic that will make your server work overtime (the higher the traffic, the higher the server load). Think about it! These visitors did not come to your website because they clicked on a Facebook post or Google ad but instead are visiting you as a result of your efforts to increase organic traffic. Creativity, diligence, and time are some of the elements you need to invest in to increase organic traffic from search engines to your website.

Many entrepreneurs want to generate natural traffic immediately, so they create a blog and become content maniacs overnight. After a few months in which their traffic does not increase and they decide to put aside the generation of traffic from search engines. The moral is that you must have a plan and a roadmap to execute it step by step.

What Is Organic Traffic And What Is It For?

Organic traffic is a type of web traffic that users find your site by searching for words in a search engine and from there, choose to click on the results that are not paid. In Google Analytics, for example, this traffic can be differentiated from other types of traffic such as direct (when users type your website directly in the browser), paid (when they click on an ad), social (when They come from social platforms ), the refer one (when they click on a link from another website other than yours) or from the email (through email campaigns).

The traffic from organic search is the traffic coming directly from search engines, ie when the user clicks on the snippet of the search result (ie, the title).

It is, in fact, a clear indicator of the health of your website and how strong your SEO is. Plus, organic traffic gives you a clear perspective on how well your site performs without ads or other types of campaigns. Analyzing it in detail can help you identify and correct weaknesses in your website. For example, if the organic traffic that you get from mobile devices has a high bounce rate, you may need to review the level of response that your web design has when adapting to mobile format. If, for example, your organic traffic from Spain is less than that of Latin American countries, but your target audience is the Iberian Peninsula, you may need to invest time and energy in local SEO.

Most important types of web traffic within your marketing strategy

One thing is how much they see you (organic visibility) and another, very different, who gets to click on the Google snippet and access your website. In any case, not all web traffic comes from search engines, since this can be from advertising, social networks, referrals, or direct. Therefore, it is important to analyze the web traffic that is arriving and detect other pages or platforms that are recommending your content. As normal is to have Google Analytics installed, use these tools to audit the website, since it brings by default several reports related to SEO (these reports are under “Acquisition“):

Organic search traffic: As I have already mentioned, it is the traffic that comes directly from search engines, that is, when the user clicks on the search result snippet. It is the traffic that you generate thanks to an SEO strategy and, without a doubt, the most coveted.
Paid search traffic: It is the traffic that comes from advertising (if you are doing advertising campaigns, for example, in Google Ads, Facebook LinkedIn Ads, etc.), that is when that ad is shown and the user clicks to get to your website.
Direct traffic: In this case, the user comes directly to your website, by typing the URL in the web browser or through bookmarks.
Social traffic: It is the traffic that comes exclusively from social networks (in this case, the activity you have on your social profiles is very important ).
Referral traffic: The user reaches your website by clicking on a link from a website that refers you, that is, that links you directly.
Email traffic: Do you have subscribers and send them newsletters with your latest news? They will then add to email traffic from email marketing campaigns.

Why Is Organic Traffic Important For Your Website?

Are you already clear about what natural traffic is and the most important types of web traffic within your marketing strategy? Perfect! Now is a good time for me to explain why it is so important and why you should be increasing this type of traffic to your website. For this reason, I show you several compelling reasons why you should start taking care of the organic traffic that reaches your website :

It is the cheapest web traffic: Although you should probably invest in an SEO specialist, another in content writing and, sometimes, in a graphic designer (who allows you to generate the creative pieces that get users hooked), I assure you which, in the medium and long term, is the cheapest web traffic (and is perfect for small business marketing budgets (which are usually quite tight ).
It is more natural and less intrusive traffic: the user has found you trying to find a solution to his need or problem and not the other way around. Therefore, they did not reach your website because you attracted them with an annoying ad, so they are much more likely to convert and buy any of your products or services.
Send positive signals to search algorithms: Organic traffic typically has a lower bounce rate, longer browsing time, and more pages per session than paid or social media traffic. This, among many others, is one of the SEO signals that tell Google if your site is attractive or not (if it is, you will rise in the SERPs ).
Boost the visibility and sales of your business: It is very difficult for your new business to survive only with direct traffic or with referrals from other websites. Appearing at the top of search results, especially local searches, is the way to attract potential customers who are looking for what you have to offer.
It makes your online marketing strategy more solid: It is interesting how you can combine long-tail keywords (creating authority for the least competitive keywords in your marketing strategy) and your ad campaigns around the most competitive terms (and that are harder to reach).

Keys To Increasing Organic Traffic On Your Website

Now that you are clear about what organic traffic consists of, what are its advantages, and the reasons to start working with it, it is important that you know that increase organic traffic is not easy (it is always easier to invest money and pay for Google or Facebook ads), although its reward in the medium and long term is very great. Based on these realities and in order to help you apply ranking methods that work when it comes to capturing organic traffic, you must be very clear about the following elements in your strategy :

Define your ideal client and the objectives you are pursuing: It is very important that you are clear about who you want to target and what you want to achieve. This will help you target the right people who are most likely to convert. It is this starting point focus on quality and not quantity.
Define the keywords in which you want to position: Yes, content is king, but with the large amount existing on the web, it is difficult to make a difference and achieve visibility. Therefore, it is important to detect the keywords where there is less competition (usually the long-tail ).
Make collaborations with other websites: Having links that point to your website from other websites (that are related in some way) is a great way to grow in authority and popularity, which will cause you to rise positions in Google and, therefore, increase organic traffic (it is important that you do it under methods approved by Google, in order to avoid being penalized ).
Create quality, useful, varied, and constantly updated content: Don’t write content like crazy! Think very well what your audience needs (ask them if you don’t know what it is) and create highly valuable content that is very useful, varied (using different types of content) and that is constantly updated.
Analyze and continuously monitor the results: Reviewing your results through the appropriate KPIs allows you to optimize your strategy, choose the appropriate ones and discard the one that is not working correctly.

Remember that the organic ranking of a website is complex, so choosing the correct SEO strategy is key to being successful. Of course, you should always have a base to work on.

SEO Techniques To Increase Organic Traffic From Search Engines To Your Website

So far I have wanted to introduce you to the wonderful world of search engine optimization, explaining what is organic traffic and what it is for, the most important types of web traffic within your marketing strategy, why organic traffic is important for your website, and keys to increasing the organic traffic of your website. Some of the most efficient SEO techniques that currently exist and that you can apply to increase organic traffic to your website.

#1 Create attractively, quality, varied, and very useful content

People will visit your website regularly if you give them a reason to do so. Do you know that star in your browser that allows you to bookmark a site? Your goal is that, that your users mark you as a favorite because this means that they see you as a great resource and that the content of your website provides added value to their lives or businesses. To earn such recognition, you must offer them new, engaging, and useful information on a regular basis. This information or content can include things like:

Case studies: It is about publishing content based on real cases. Anyone likes to know what is behind the success stories, so you can carry out your own experiments or also exemplify with other success stories by giving your opinion.
Virtual classes: Training is one of the most precise ways to help and train your clients and retain them, so use online courses through virtual classes to create long-term relationships with your clients.
Links of interest: Users who consume your content value external links that lead them to interesting resources (that help them complete the information ), so do not be afraid to include them (yes, with your head).
Expert Interviews: Interviews are a type of content that will bring a large amount of quality traffic to your website. You will cause interest and curiosity to your audience and the interviewee will disseminate it. You should think about people and topics that are relevant to your audience (it does not matter if they are clients, experts, consumers, or professionals), both from your market niche and from a complementary one. Interviews will increase your brand’s reputation, visibility, and organic ranking(, as they will help you show your followers the relationships you have in your sector (incidentally, you can create a YouTube channel or a podcast where collect all the interviews you’ve done).
Surveys: Consulting your visitors about what they think is a great way to generate engagement. That, do not stop there, since the best thing about a survey is to publish the results (always with the permission of your users). It is an excellent way to generate valuable content and a very enriching discussion.
Guides and tutorials: People continually wonder how to do something. At any time, someone may need to be explained how to solve a problem (with your product or service), so if you can explain how something is done, or how a problem can be solved, it is your opportunity to offer an answer. Guides and tutorials are the ideal content to build trust and credibility with your followers. In addition, they will help you position yourself as an expert in this field.
Infographics: Presenting images accompanied by text and useful information (and with an objective) is a very attractive way to share valuable information and offers your users the option of sharing it (easily and quickly) on their social profiles.
Research: Depending on the sector in which your company is located, conducting research on certain current topics can be very valuable content. If, for example, you are in the field of men’s cosmetics, you can do some research on how men use creams (and offer solutions ).
Lists: It is possible to make lists of almost anything and your followers will not get bored of them if the content is of quality and they are well made. This type of content will help you improve your SEO efforts since it is very attractive content in the SERPs.
Memes: Users love funny memes and share them on their social networks without hesitation (make sure they are not offensive or cruel, as this type of content has a tendency to “misunderstand”).
Ebooks: Creating books for certain content can be a great option. You can raffle them or offer them as complementary and exclusive material to your traditional publications.
Podcasts: If you are shy in front of the camera, but have no problem speaking into a microphone, this is your option. Create content that can be heard from anywhere.
Opinions of your products and services: Although it is a somewhat “dangerous” type of content that can generate haters, it is very useful for those people who are undecided on whether or not to buy your products and services (in addition, it is something that users are looking for ).
Guest author posts: Experts in your industry can add a lot of value to your website. Think carefully about who you would like to guest post on your site, what type of posts you will accept, and what that collaboration will consist of. Little by little you will have content of great value that the authors themselves will make viral.
Videos: There are many types of content that you can find and enjoy on the Internet, but I’m sure that video is one of your favorites, right? Don’t worry, it is no coincidence since there are countless studies that corroborate that the audiovisual format is one of the preferred by many surfers, due to the ease of consuming a lot of content in a very short time, when you want and interactively ( video marketing helps you convert visitors into customers).

This is just a small sample of all the types of content that you can use to promote your website. Creating the right mix between these options and promoting them correctly in your digital assets will result in a greater number of people visiting your website organically (and not having to pay for it), so your organic traffic will be seen rewarded.

# 2 Create, manage and optimize a content marketing strategy

The term “organic traffic” is often associated with blog posts. This is because it is a relatively simple (and cheap) way to offer information about what you offer, using your website as a platform. While posting to your blog is a good way to generate interest, your strategy must be carefully designed and executed. In fact, if you choose the strategy, make sure your posts meet these conditions :

Write good, useful, and truthful content: Your publications should offer useful information about your business, products, or services so that your customers value them. However, you should not focus only on talking about what you sell, but you need to make publications with information that your readers consider very useful and that they could not have reached without you (it does not make sense to keep the information, since that way it is not useful in no sense). Make your blog as useful a site as you can and you will see people commenting and sharing your posts.
Think about who will read the content: Before you start, ask yourself why am I posting? There is a myriad of reasons why you could be creating content for your blog. Many of them are valid, but knowing your purpose will help you make better decisions. So ask yourself why, and then define who, what, when, and how. Before you start writing content for users, it’s critical to make sure you know who they are and what they care about reading. It would be a tremendous waste of time and money to post blog posts if the information you present does not match your target audience.

Posting quality content will help you generate organic traffic (even small businesses benefit from it). If you increase the frequency of publication in the blog, you will see results in the medium-long term. Focusing on your blog traffic is possibly the best way to direct a content marketing strategy. If you create a blog with well-written articles that contain useful information for your target audience, it will attract qualified traffic from search engines, since your potential clients will see it as a useful reference in your area.

The good length of content will add more number of keyword or phrase to rank in SERP, which generate a better organic ranking in search engine. Therefore, more organic traffic. You must remember to promote the content that you create, as it will not do it on its own.

# 3 Learn to incorporate “long tail” keywords into your content

The keyword (or keywords ) are specific terms related to the objective subject to being included in the content of your site, help search engines find, rank, and position your website. If you write about “men’s haircuts“, you will have to add that keyword and related words (including synonyms) so that both the user and the search robot understand what you are talking about.
To optimize your use of keywords, you must join generic and long-tail words to turn them into key phrases. For example, if you add “short” to the previous keyword it would be “short haircuts for men”, a good example of the type of phrase you should add within content that talks about “haircuts for men”. Why? Because they are much more specific about what you are selling and have less competition.
In fact, with these keywords not only is it easier to get a good position in Google, but they generate more local interest because they are more specific in terms of what you sell. In addition, users with real purchase interest use longer and more specific phrases, since they know what they are looking for, while a potential customer who does not have a very clear purchase intention, uses more generic words.

A potential customer may need to “Mow the lawn at home”, but maybe torn between hiring a mowing service or buying a mower and doing the job on their own. The key phrases are your friends. The more words the phrase has, the easier it is, in theory, to find and rank in Google.

# 4 Use social media posts to your advantage

Once you have a website full of good content, an interesting blog, and integrate keywords and phrases, it is time to promote your business using social media posts. Very often, business owners start promoting their business on social platforms without having any of the above in order. This causes that, instead of working as it should, it leaves customers disappointed and, instead of obtaining sustained organic traffic, it generates only a minimal peak of visitors.

And point spikes aren’t the reason you’re doing all this search engine optimization work! You are looking for sustained growth week after week and what you want is a continuous flow of visitors that comes from your social media marketing efforts. Original, interesting, and valuable content, accompanied by regular posts on your blog, will help you get regular traffic to your website when you promote it using your networks, be it Facebook, Twitter, LinkedIn, or Instagram.

Another important point is to choose the right networks for your business. While most ad campaigns involve mass promotion, this could reach people who will use your products or services as much as those who will never use them. Sharing content on social media would therefore be a good way to keep in touch with potential customers (your followers have already shown interest in what you have to offer them).

In fact, they are there for a reason: they like you. So send them a tweet or post about your latest product or service. This type of massage is a cheap and fast way to inform people who follow you (and who want to be up to date), which will increase organic traffic. That way they will see that their favorite provider has something new to offer and they will visit your website.

Social media is also a way to show the world how amazing your business is. Imagine that your post a meme on Facebook with funny tips, someone sees it, shares it with their friends, and, in turn, these with others. If that meme has your company logo on it. You are getting free publicity. Of course, be very careful that the message cannot be “MISUNDERSTOOD”, otherwise it will cause the opposite.

# 5 Add internal and external links to your content

To generate credibility you need your content to have support. When a reader likes one of your posts, they may want to read more, so having a link to another post can extend the time the user spends on your website. It is also a good idea to try to get other trusted websites to link to your website ( backlinks ). Such websites can be leaders in your industry, clients, friend blogs, suppliers, and many other things, but they give you a link that is worth gold.

As in any Link Building strategy, getting quality links is vital when you try to increase organic traffic to your website since these links help you to be better positioned in Google. The higher you are in Google’s results, the more likely your organic traffic will increase. Google favors sites with many hyperlinks pointing to them, so the more the better. Of course, as long as they are of a certain quality and from sites with a good reputation (nothing disappoints a user more than a spam link). To make sure of what a quality link looks like, these are the aspects that you have to review to know the relevance of a link :

Authority and relevance of the website: You cannot get a quality link if the page it comes from does not have it. The organic ranking will not improve and, on top of that, your website may suffer. To determine whether that link is convenient or not, you must resort to SEO tools that, through different metrics, allow you to know an estimate of the quality of the website. The ideal is to combine different tools since there is no absolute metric. One of the most important is MOZ. The PA (Page Authority) and the DA (Domain Authority) are some of the metrics most used by professionals in the sector (However, they are not absolute metrics, as they can present excellent numbers that hide a dubious reputation). For this, we must look at the level of the Spam Score. The maximum spam score is 17, but websites with a number higher than 3 are not recommended. For example, the website of a company cleaning company shows a DA of 28 and a PA of 38, which are not bad, especially for the sector in question and, most importantly, with a Spam Score of 1 (very common). We can conclude that the quality of this page is quite good and that external links from it will suit the portals of related topics. Together with this tool, you can use Majestic, an SEO tool that reveals 2 very important metrics about the characteristics of the backlinks that a website has. The Trust Flow or Confidence Flow shows the quality of the links that originate from the analyzed portal. On the other hand, the Citation Flow or Flow of Mentions is an indicator that evaluates the strength of the website or the link. This powerful tool reveals how effective the link-building strategy carried out is and how influential the web pages are in choosing the ones that best suit you.
Web traffic: When a backlink that is placed on a website is frequently used by users ( they click on it ), the search engine identifies it as relevant, allowing more authority to be transferred. We may be facing a web portal with amazing metrics but, if it does not have a relevant flow of visits, that link will not transmit as much force as expected.
A number of outbound links: A website can have excellent metrics, but if it has many outbound links from its domain (a maximum of 100 per page is recommended ), the strength that it will transmit will not be the same. The more outgoing links you have, the less link juice will reach you, so you should evaluate whether it is convenient for you to have this link in your link-building strategy.
Origin of the domain: Getting backlinks using a geographical criterion is something that is not always taken into account. Typically, this happens when someone buys expired links or domains that have them embedded. If a website in your country or geographical area is linked by a Chinese or Russian portal, it is normal for Google to consider that it is not natural since they do not share a language and, thus, it ends up being considered spam. It is something similar to the relationship that exists between hosting and organic ranking.
Anchor text: The ideal is to vary the anchor text to be as natural as possible in the eyes of Google and, in addition, this will serve to increase the chances of improving the organic ranking for different synonymous keywords that interest. You should not focus your link-building strategy only on the target keywords, since using brand anchor text, with the full URL or some generic one will also benefit you. It is about varying and being able to transmit naturally with the links created.
Website content update: A link is considered to be more powerful the more up-to-date the issuing website is. A quality link will be one that is achieved on pages with periodic movement and not on those that, despite having very well positioned articles or pages, do not make updates from time to time.
Location of the link: The position of the link within the website also influences its quality. A link from the home or from a page considered main is going to be more effective than one that is not so visible or that requires a large number of clicks to discover it. In a blog article, where SEO backlinks are more common, the position is also relevant, since the higher it is placed (preferably in the first or second paragraph ), the better that link will be and the more authority it transmits.
A number of links from the same domain: The first link sent from a domain will be the one that transmits the most authority. If a portal receives more than one link, in reality, the one that really counts will be the first. Hence the importance of getting SEO backlinks from different domains.

Write down these factors well because you will need them every time you look for a website to build the link. Do a thorough analysis of each web page and make sure it is a good choice before adding that link.

Always check your website’s link profile to make sure they add value (and not the other way around). Once again, the least you want is for your website to be associated with spam, but that is exactly what happens when all your links are internal and visitors get caught in a spiral of hyperlinks from which they cannot escape. A link that leads to another and another and another becoming a cycle without exit is not the best way to generate credibility.

# 6 Join reputable online communities and generate contacts

When running a website it is as important to create contacts as it is in a physical store. This means joining highly reputable communities and submitting your posts and digital content for them to share. It should be noted that they are more likely to share your content if you reciprocally share theirs. If you don’t want to promote other people’s content on your website, at least share their posts on your social profiles and tag them to make sure they know (this will increase your chances of getting the favor back).

In addition to sharing, be sure to comment on their posts and add links to other websites. Not only will this increase the chances that your name will resonate, but it will also help you get in touch with potential customers. Therefore, if you want your visits to be encouraged and make comments on your publications, put a question at the end of these . (Make it relevant to the content itself and simple to answer at the same time).

For example, if you have an online pet store, you could ask readers to add a photo with their pets in the comments. Trust me! They will do it. Everyone loves to show the photos of their furry friends and, by the way, you can devise a fun game where the first person posts a photo giving clues about the name of their dog, the second would have to guess the name based on the photo. Ultimately it is helping to lay the foundation (and the tools) for users to chat freely.

If the dog is called a point, the first person to post a photo of a point will win. It’s easy to guess, of course, but also fun, and all that’s left for you to do is sit back and watch the comments. If you like the idea, create a tag (or hashtag) for your game so that people can easily find and follow it. #guessyourname could be a good name for the game, don’t you think?

# 7 Constantly analyze how users get to your website

When you are trying new methods of generating interest on your website, you will find that some are better than others. But how will you know? Tools like Google Analytics and Google Search Console can help you keep track of your website visitors, so you can determine how they got there and what keywords they used, so you can adjust your strategy.

# 8 Take advantage of the need for external information from Wikipedia

In case you didn’t know, Wikipedia is Google’s best friend. You do not believe it? Look up the meaning of anything and look at the Knowledge Graph it adds before the search results with a Wikipedia snippet. Although this is changing little by little, because Google is realizing that Wikipedia has no answer for everything, its pages are still treated between cotton wool and positioned very easily. Therefore, wouldn’t you like to have a link from an article related to your website on this platform?

It is possible and easy on top. The first thing you should do is use the command ” https://wikipedia.org/”+# required quote” + keyword “in the Google search engine. The results will return you different articles that require an external source to increase their information. For example, if you talk about beauty products for men, you could find an article from a brand that you want to position and create content that fits perfectly with what Wikipedia asks for.

Of course, once the article is written, make sure it is 100% original, useful and that it responds to what they ask for to publish it. To do so, you just have to register on Wikipedia and click on ” edit ” on the page in question. As always, use moderation, since, if you do it several times and get caught, you will lose all the links you have earned (your user and its contents are banned).

Conclusion: Generate organic traffic, but be clear about what to do with it

Generating qualified web traffic to your site is not an easy task and it is not something that you can achieve overnight and without dedicating effort and time (and, sometimes, money). To do this, you need much more than simply creating a website and making the odd post on the blog or on social profiles, for nothing! In fact, if you really want to have results, I recommend that you have a good content marketing strategy from the beginning (where you will detect opportunities) and, at the same time, a blog where you write and publish quality, useful, varied and constantly updated content (This way you make sure that you are attracting people from your target audience, who are really (or will become) interested in your product or service).

This, although it will already bring web traffic from search engines, if you combine it with some careful publications on social platforms, it will make that traffic much higher. Likewise, it is important that you are clear that generating traffic is not everything, it is only the first step. Once you have attracted users, the important part of taking them to where you want to come, which is to make them read content, subscribe, or buy in your store (with the help of forms, landing page, etc). I hope these strategies help you to generate organic traffic on your website and allow you to improve your search engine rankings and allow you to connect with your potential customers.

What do you think of my guide to understanding organic traffic? Are you already bringing traffic from search engines like Google? What do you do with users who come from search engines? Did you know how to identify this type of traffic in Google Analytics? Do you think I have missed something? Do you have any experience that you want to tell? Have you been left with any doubts or questions? Then I ask you to leave a comment. It does not matter if it is either a question or a simple thank you, but I will be very happy to read it and answer it.

The post How To Increase Organic Traffic On Website in 2021? [Complete Guide] appeared first on My Secret Blogging.

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